The last few years search marketers have been deluged with reports that link building is dead. While it may be true that you can no longer rely solely on links, getting backlinks to your site still plays a big role in determining where your site ranks.
See recent blog post from Moz –
Can You Rank in Google Without Links? New Data Says Slim Chance
Now does that mean you should roll out and buy a shit ton of links to your site? Absolutely not. Slow and steady wins the race here.
Is there risk in buying backlinks to your site? Absolutely. But what’s the bigger risk – investing your life savings into launching a new site that gets 0 visitors, or getting some traction and possibly facing some penalty down the road if link building is done incorrectly?